Do products really work better if they are the same brand?

I am talking about face cleansers and moisturizers, i don't use a whole regimen, i think all u need is a good cleanser that removes makeup and a good moisturizer. I am thinking about trying St. Ives makeup remover/cleanser, and neutrogena healthy skin face lotion with spf 15. Since i don't think i need a tinted moisturizer and i don't like the apricot cleanser (its a little harsh, and i usually don't have sensitive skin.) thanks